Pacific Islander Festival Association of San Diego

Intentional visual refresh for the Pacific Islander Festival Association (PIFA), building a cohesive identity rooted in the organization’s cultural legacy and community. The work included a new typography, color, and pattern system, a redesigned website, and the 2026 Program Book—creating a flexible brand system that could carry consistently across digital and print.

Project Type
Branding & Marketing

Deliverables
Identity, Website, Print, Social

Tools
InDesign, Squarespace, Illustrator, Figma