FreedomCare

Led the creative development of paid social campaigns for FreedomCare, from writing strategic briefs through design and execution. With qualified lead sign-ups as the primary KPI, I developed creative tailored to distinct audience segments, iterated on winning concepts through visual and messaging A/B tests, and localized campaigns around state-specific programs, requirements, and audiences.

Role & Team
Art Director & Motion Designer, Tinuiti

Channel
Meta, Paid Social

Tools
Figma, After Effects