Cannes Young Lions

With a partner, build a digital-led campaign to build awareness to LLS (Leukemia & Lymphoma Society®) and their donation efforts. The target market was 16-35-year-old gaming enthusiasts, and the campaign objective was to build a sustainable campaign leveraging social platforms to build awareness and drive donations.

Team
WITHIN

Role
Creative Director, Strategist, Designer

Platform

^{Cannes Young Lions Digital Competition}